diff --git a/README.md b/README.md
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+++ b/README.md
@@ -1,11 +1,14 @@
 ## Description
 
-A fork of the auction house bot for AzerothCore.  This fork gives a much more blizzlike experience in the offerings on the auction house.  Most notable differences:
- - Auction item stack sizes are customizable and more 'realistic'
- - The buyer bot's buying amounts and behavior was changed substantially
- - A separate set of exclusion item IDs was added to have crafted items listed, to encourage gathing professions.
-	- Empty the list to have crafted goods appear in the AH, or use other IDs you want to keep separate
- - Moved database configuration completely to config
+This is a fork of the auction house bot for AzerothCore.  This fork gives a much more blizzlike experience in the offerings on the auction house, and it is built with the following ethos: "Maximum understandable customization in the hands of admins via non-SQL configurations".  Here are some of the feature highlights:
+ - All configuration is done via config files, with no SQL configuration needed
+ - Listing control allowing item inclusion or exclusion rules, category list proportions, stack size management, etc
+ - Fully customizable and predicable pricing which can be based on category, subcategory, quality, item level, etc
+ - Optional advanced price calculation rules for those that want a more out-of-the-box Blizzlike pricing
+ - A customizable buying bot that can range from being fair (like the selling bot) to being stingy or greedy
+ - Multiple AH bot support, to allow diverse listing names
+ - GM server commands to reload configs and regenerate auctions for swift tuning
+ - A bunch of QoL features that don't get their own row here
 
 ## Requirements
 Requires an AzerothCore version that is caught up to at least change set 3f46e05 (https://github.com/azerothcore/azerothcore-wotlk/commit/3f46e05d3691895b6b8a5b3832d17ecb1e210791)
@@ -27,7 +30,7 @@ Notes:
 - Important!  By default, most player crafted items (except glyphs, bolts, maybe a few other things) are disabled from showing up in the auction house in order to encourage player crafting on lower pop servers.  If you want different behavior, alter the config variable "AuctionHouseBot.DisabledCraftedItemIDs" by deleting IDs you wish to show up.  Note that fish are also disabled to encourage fishing, and that's also managed by disabled lists.
 - It takes a few hours for the auction house to fully populate, as only 75 items gets added by default every 'tick'.  You can change this in the config with the AuctionHouseBot.ItemsPerCycle variable.
 - All price multpliers (along with the advanced pricing, see config) are applied multiplicative.  Example: A Category of 1.5x, Quality of 2x, and CategoryQuality of 1.4x would make the multiplier 4.2 (1.5 x 2 x 1.4).  The advanced pricing would then multiply that value further.  Using item level price multpliers, which create a multiplier of itemlevel x value, is also multiplicitive along with the others.  You cannot use item level price multipliers and advanced pricing, as advanced pricing will take priority between the two.
-- Bot-listed prices will not exceed 100k gold buyout  
+- Bot-listed prices will not exceed 100k gold buyout.  This can be reduced via the configuration if you want.
 
 ### In-Game Commands