diff --git a/src/server/game/Globals/ObjectMgr.cpp b/src/server/game/Globals/ObjectMgr.cpp
index 0b612f98e..e35ae87d5 100644
--- a/src/server/game/Globals/ObjectMgr.cpp
+++ b/src/server/game/Globals/ObjectMgr.cpp
@@ -2314,8 +2314,8 @@ void ObjectMgr::LoadItemTemplates()
         itemTemplate.Flags                     = fields[7].GetUInt32();
         itemTemplate.Flags2                    = fields[8].GetUInt32();
         itemTemplate.BuyCount                  = uint32(fields[9].GetUInt8());
-        itemTemplate.BuyPrice                  = int32(fields[10].GetInt64());
-        itemTemplate.SellPrice                 = fields[11].GetUInt32();
+        itemTemplate.BuyPrice                  = int32(fields[10].GetInt64() * sWorld->getRate((Rates)(RATE_BUYVALUE_ITEM_POOR + itemTemplate.Quality)));
+        itemTemplate.SellPrice                 = uint32(fields[11].GetUInt32() * sWorld->getRate((Rates)(RATE_SELLVALUE_ITEM_POOR + itemTemplate.Quality)));
         itemTemplate.InventoryType             = uint32(fields[12].GetUInt8());
         itemTemplate.AllowableClass            = fields[13].GetInt32();
         itemTemplate.AllowableRace             = fields[14].GetInt32();
diff --git a/src/server/game/World/World.cpp b/src/server/game/World/World.cpp
index 5131961a4..d4664c44b 100644
--- a/src/server/game/World/World.cpp
+++ b/src/server/game/World/World.cpp
@@ -546,6 +546,25 @@ void World::LoadConfigSettings(bool reload)
     rate_values[RATE_XP_QUEST]    = sConfigMgr->GetFloatDefault("Rate.XP.Quest", 1.0f);
     rate_values[RATE_XP_EXPLORE]  = sConfigMgr->GetFloatDefault("Rate.XP.Explore", 1.0f);
     rate_values[RATE_REPAIRCOST]  = sConfigMgr->GetFloatDefault("Rate.RepairCost", 1.0f);
+
+    rate_values[RATE_SELLVALUE_ITEM_POOR] = sConfigMgr->GetFloatDefault("Rate.SellValue.Item.Poor", 1.0f);
+    rate_values[RATE_SELLVALUE_ITEM_NORMAL] = sConfigMgr->GetFloatDefault("Rate.SellValue.Item.Normal", 1.0f);
+    rate_values[RATE_SELLVALUE_ITEM_UNCOMMON] = sConfigMgr->GetFloatDefault("Rate.SellValue.Item.Uncommon", 1.0f);
+    rate_values[RATE_SELLVALUE_ITEM_RARE] = sConfigMgr->GetFloatDefault("Rate.SellValue.Item.Rare", 1.0f);
+    rate_values[RATE_SELLVALUE_ITEM_EPIC] = sConfigMgr->GetFloatDefault("Rate.SellValue.Item.Epic", 1.0f);
+    rate_values[RATE_SELLVALUE_ITEM_LEGENDARY] = sConfigMgr->GetFloatDefault("Rate.SellValue.Item.Legendary", 1.0f);
+    rate_values[RATE_SELLVALUE_ITEM_ARTIFACT] = sConfigMgr->GetFloatDefault("Rate.SellValue.Item.Artifact", 1.0f);
+    rate_values[RATE_SELLVALUE_ITEM_HEIRLOOM] = sConfigMgr->GetFloatDefault("Rate.SellValue.Item.Heirloom", 1.0f);
+
+    rate_values[ RATE_BUYVALUE_ITEM_POOR] = sConfigMgr->GetFloatDefault("Rate.BuyValue.Item.Poor", 1.0f);
+    rate_values[ RATE_BUYVALUE_ITEM_NORMAL] = sConfigMgr->GetFloatDefault("Rate.BuyValue.Item.Normal", 1.0f);
+    rate_values[ RATE_BUYVALUE_ITEM_UNCOMMON] = sConfigMgr->GetFloatDefault("Rate.BuyValue.Item.Uncommon", 1.0f);
+    rate_values[ RATE_BUYVALUE_ITEM_RARE] = sConfigMgr->GetFloatDefault("Rate.BuyValue.Item.Rare", 1.0f);
+    rate_values[ RATE_BUYVALUE_ITEM_EPIC] = sConfigMgr->GetFloatDefault("Rate.BuyValue.Item.Epic", 1.0f);
+    rate_values[ RATE_BUYVALUE_ITEM_LEGENDARY] = sConfigMgr->GetFloatDefault("Rate.BuyValue.Item.Legendary", 1.0f);
+    rate_values[RATE_BUYVALUE_ITEM_ARTIFACT] = sConfigMgr->GetFloatDefault("Rate.BuyValue.Item.Artifact", 1.0f);
+    rate_values[RATE_BUYVALUE_ITEM_HEIRLOOM] = sConfigMgr->GetFloatDefault("Rate.BuyValue.Item.Heirloom", 1.0f);
+
     if (rate_values[RATE_REPAIRCOST] < 0.0f)
     {
         sLog->outError("Rate.RepairCost (%f) must be >=0. Using 0.0 instead.", rate_values[RATE_REPAIRCOST]);
diff --git a/src/server/game/World/World.h b/src/server/game/World/World.h
index cb7243a8c..5e0652af8 100644
--- a/src/server/game/World/World.h
+++ b/src/server/game/World/World.h
@@ -377,6 +377,22 @@ enum Rates
     RATE_DROP_ITEM_ARTIFACT,
     RATE_DROP_ITEM_REFERENCED,
     RATE_DROP_ITEM_REFERENCED_AMOUNT,
+    RATE_SELLVALUE_ITEM_POOR,
+    RATE_SELLVALUE_ITEM_NORMAL,
+    RATE_SELLVALUE_ITEM_UNCOMMON,
+    RATE_SELLVALUE_ITEM_RARE,
+    RATE_SELLVALUE_ITEM_EPIC,
+    RATE_SELLVALUE_ITEM_LEGENDARY,
+    RATE_SELLVALUE_ITEM_ARTIFACT,
+    RATE_SELLVALUE_ITEM_HEIRLOOM,
+    RATE_BUYVALUE_ITEM_POOR,
+    RATE_BUYVALUE_ITEM_NORMAL,
+    RATE_BUYVALUE_ITEM_UNCOMMON,
+    RATE_BUYVALUE_ITEM_RARE,
+    RATE_BUYVALUE_ITEM_EPIC,
+    RATE_BUYVALUE_ITEM_LEGENDARY,
+    RATE_BUYVALUE_ITEM_ARTIFACT,
+    RATE_BUYVALUE_ITEM_HEIRLOOM,
     RATE_DROP_MONEY,
     RATE_XP_KILL,
     RATE_XP_BG_KILL,
diff --git a/src/server/worldserver/worldserver.conf.dist b/src/server/worldserver/worldserver.conf.dist
index f74249e76..f5ed7e31a 100644
--- a/src/server/worldserver/worldserver.conf.dist
+++ b/src/server/worldserver/worldserver.conf.dist
@@ -2307,6 +2307,62 @@ Rate.Drop.Item.Artifact         = 1
 Rate.Drop.Item.Referenced       = 1
 Rate.Drop.Money                 = 1
 
+#
+#    Rate.SellValue.Item.Poor
+#    Rate.SellValue.Item.Normal
+#    Rate.SellValue.Item.Uncommon
+#    Rate.SellValue.Item.Rare
+#    Rate.SellValue.Item.Epic
+#    Rate.SellValue.Item.Legendary
+#    Rate.SellValue.Item.Artifact
+#    Rate.SellValue.Item.Heirloom
+#        Description: Item Sale Value rates based on quality.
+#        Default:     1 - (Rate.SellValue.Item.Poor)
+#                     1 - (Rate.SellValue.Item.Normal)
+#                     1 - (Rate.SellValue.Item.Uncommon)
+#                     1 - (Rate.SellValue.Item.Rare)
+#                     1 - (Rate.SellValue.Item.Epic)
+#                     1 - (Rate.SellValue.Item.Legendary)
+#                     1 - (Rate.SellValue.Item.Artifact)
+#                     1 - (Rate.SellValue.Item.Heirloom)
+
+Rate.SellValue.Item.Poor             = 1
+Rate.SellValue.Item.Normal           = 1
+Rate.SellValue.Item.Uncommon         = 1
+Rate.SellValue.Item.Rare             = 1
+Rate.SellValue.Item.Epic             = 1
+Rate.SellValue.Item.Legendary        = 1
+Rate.SellValue.Item.Artifact         = 1
+Rate.SellValue.Item.Heirloom         = 1
+
+#
+#    Rate.BuyValue.Item.Poor
+#    Rate.BuyValue.Item.Normal
+#    Rate.BuyValue.Item.Uncommon
+#    Rate.BuyValue.Item.Rare
+#    Rate.BuyValue.Item.Epic
+#    Rate.BuyValue.Item.Legendary
+#    Rate.BuyValue.Item.Artifact
+#    Rate.BuyValue.Item.Heirloom
+#        Description: Item Sale Value rates based on quality.
+#        Default:     1 - (Rate.BuyValue.Item.Poor)
+#                     1 - (Rate.BuyValue.Item.Normal)
+#                     1 - (Rate.BuyValue.Item.Uncommon)
+#                     1 - (Rate.BuyValue.Item.Rare)
+#                     1 - (Rate.BuyValue.Item.Epic)
+#                     1 - (Rate.BuyValue.Item.Legendary)
+#                     1 - (Rate.BuyValue.Item.Artifact)
+#                     1 - (Rate.BuyValue.Item.Heirloom)
+
+Rate.BuyValue.Item.Poor             = 1
+Rate.BuyValue.Item.Normal           = 1
+Rate.BuyValue.Item.Uncommon         = 1
+Rate.BuyValue.Item.Rare             = 1
+Rate.BuyValue.Item.Epic             = 1
+Rate.BuyValue.Item.Legendary        = 1
+Rate.BuyValue.Item.Artifact         = 1
+Rate.BuyValue.Item.Heirloom         = 1
+
 #
 #    Rate.Drop.Item.ReferencedAmount
 #        Description: Multiplier for referenced loot amount.